Monday, February 29, 2016

Framing / PB3A

With my article, Ann M. Johns’s Discourse Communities and Communities of Practice, I have definitely decided upon an approach similar the artist who only drew the trunk of the tree in the Disney tree painting video. The article is much too long to transform the entire thing, so I will be focusing on very specific sections of the article with my transformations.

Younger Audience
A small subsection, The Cost of Affiliation, has many accurate claims regarding students and how much they must sacrifice to go to school. They have to make choices and prioritize academics over their communities, often making putting their personal life on the backburner. I think this section would be great as a product disclaimer from an advertisement, such as the ones at the end of radio or television commercials. There would be a small disclaimer at the bottom of an advertisement, like Black Friday newspaper ads or ones that appear in magazines. In smaller font following an asterisk, there would be a paragraph warning you about the possible “side effects” of continuing your education. Vocabulary would be much more professional and objective, with a large, brightly colored and attention-grabbing visual to distract from it.
Example of a disclaimer is shown in the white text box.

Older Audience
The section titled Social, Political, and Recreational Communities informs the audience about different types of communities that exist. There are many different kinds of communities, ranging from religious to social and economic. The section mostly gives the reader insight into communities and the groups of people involved, claiming that the strength of one’s affiliations with a community are based on individual interests, politics, and professions. Transforming this into a Instagram profile, which goes greatly in depth about one’s involvement and loyalties within the community, is a great way to demonstrate its importance. It shows one’s what one values, allows one to share with the world their personal relationships, and reveals a lot about one’s personality. When analyzing it, I would like to discuss the implications of the types of communities my character is involved in based on the personal information displayed.

4 comments:

  1. Hey Alex,

    You have some interesting ideas for you WP3. Creating a product disclaimer for the younger audience is a very unique genre, and it fits very well with the subsection. And good job at snipping an important subsection out of the article and choosing to write about that. Was there any other reasons why you chose this part other than the length of the article? And also, what is the specific age group for the product disclaimer?
    For both genres – for the younger and older audiences – make sure to know what makes it appealing for the younger and older audiences. Be able to create “moves” that separate one genre from the other, and make each one distinct. Especially for the instagram profile, which can pertain to any age, make sure your moves make it so that it would be mostly read by an older audience. Solid job.

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  2. Chia,

    Hmmmm… this is a tough one. The case you make for a disclaimer-like advertisements about the trade-offs required of a college education make perfect sense to me, but I’m wondering if this “The Cost of Affiliation” is the piece that’s most worth bringing out? I like how you referenced that one painter said the trunk captured the essence of the tree to him, but… is this really the part of his piece you think is worth capturing? I don’t feel like that represents the concept of “discourse community” in any meaningful way. If you tied that idea INTO the disclaimer/ad, then we might be on to something… after all, college is one big (academic) discourse community, so maybe you’re small-fonted disclaimer TO THAT could touch on the “Cost of Affiliation” idea. That make sense?

    OK, so the Tumblr idea could work but, I want to ask you some questions? Why Tumblr? What’s Tumblr offer that other sites/communities don’t? And what the Tumblr page be ABOUT? Does a Tumblr page about “Cool Hikes in Southern California” capture the idea of discourse community as thoroughly as possible? Each of these decisions you make needs to be rhetorical—situated to a specific audience, driven by a specific exigence, contextualized as a genre, etc. I want this to be as “real world”ly as possible, so how could a Tumblr site achieve that—for the specific purposes of bringing Swales’s Discourse Communities piece to life?

    Cool ideas, Chia, I just wanna make sure you’ve got good reasons for all of your moves.

    Z

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  3. Hey Alex! I think you have really interesting ideas for the younger and older audience transformations. I like your idea of using something bold and colorful for the younger audience, because that is definitely going to be attention grabbing, but what age group are you aiming toward specifically?
    For the transformation into an Instagram profile, I think it's a really unique idea and I think that that it would be a really cool transformation, but i'm wondering if you're going to be able to fully capture the ideas of the article through only pictures? Because most instagram profiles that I've seen don't have a lot of text and it might be hard to get you're ideas across. If you do find a way to fully capture the ideas though I think would be a really cool transformation!
    Overall, really unique ideas and goodluck!

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  4. Alex,
    I think your idea for a younger audience is very clever and interesting. It will be neat to see how it turns out. How are you planning on presenting it? Will you create an actual ad for college and then write about the costs of college in the disclaimer or do you plan on just writing the disclaimer? I think either way would be effective, but it may be more easily understood if you created a fake advertisement.
    I like the idea of an Instagram account, but I am struggling to see how you will apply that to your topic. Would it be better to do some kind of blog or Facebook account that is all in writing? I am just a little confused as to how you will turn a section about communities into photos. But if you have a clear idea for what you want to do go for it!

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